Unlocking the Power of Automated Polygon Geofencing for Unique Points of Interest

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“Hey, Alexa. Geofence every Firestone Auto Care in the state of Texas.” Or, “Hey, Alexa. Geofence every Home Depot Distribution center in the Midwest.”

What if geofencing were this easy?

There’s good news: It is with Kestrel Insights — minus the Alexa part. Let’s dive in.

Managing logistics is complex partly because of the unique locations that need tracking and managing. For example, an organization might be interested in tracking no-go zones or maintenance and service centers. But there’s a catch: What if they don’t have addresses for those locations?

The solution: Kestrel Insights’ Points of Interest feature.

At Kestrel Insights, we work each day with organizations that are interested in tracking and managing unique locations like these and many others. This post explores point-of-interest use cases for advanced geofencing. Keep reading to learn more, and contact us to discuss the points of interest you need to track and manage for your business.

Going from POI -> Polygon Geofencing

Automated polygon geofencing improves on all the limitations of traditional geofencing. With modern geofencing in place, you can create precise maps of irregular boundaries for any point of interest (or POI). Our customers rely on this technology to create accurate, detailed geofences for a variety of use cases:

• Recycling centers: One customer needed to create precise geofences around recycling centers across multiple states. They were able to use our solution to create the geofences — even without addresses.
• No-go zones: Many of our customers need to track no-go zones to ensure compliance with policies and regulations. These no-go zones may include bars, casinos, adult clubs, and other high-risk areas.
• Vendor locations: Some customers need to track time spent at maintenance vendors like Firestones, Jiffy Lubes, dealerships, or get real time notifications if a truck ends up in impound.
• Rest stops: Other customers track the volume of visits and time spent at rest stops. For example, one customer used our solution to geofence all Love’s locations in the United States.

Geofencing the POIs listed above was accomplished without a single address. We’ve even started a little catch phrase:

No address, no problem!

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Below is a sample set of "Maverick Fuel Centers, in the Salt Lake City Valley" (Zoom in to see each precise polygon!)

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Points of interest like Maverick Fuel Centers, Firestone service centers, Jiffy Lubes, Walmart distribution hubs, and specific fulfillment centers would be time-prohibitive to source and geofence manually. Automated polygon geofencing overcomes this challenge by delivering precise boundaries around any POI without requiring a significant investment of time into drawing or sourcing address information.

Adding Kestrel Insights to Your Existing Tools

In today’s supply chain, transportation, and logistics landscape, the best tech solutions integrate directly with an organization’s existing tech stack. At Kestrel Insights, we’ve used open APIs to build native integrations into leading platforms like Samsara, Motive, project44, and others. When you choose our automated polygon geofencing, you enjoy:

• Ease of integration: Add automated polygon geofencing to your existing tech stack with a simple click. There’s no lengthy implementation period.
• Backend data and scalability: Scale your business through access to our database and configure automatic updates as locations change.
• Fast, accurate geofencing: Don’t waste time on inaccurate or manually drawn geofences.

Not seeing your integration listed, or looking for something custom? Kestrel Insights offers a robust set of open APIs to support any software development. Get in touch with us to talk about adding automated polygon geofencing for points of interest to your tech stack.

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