Get Smart With Location Intelligence Powered by Automated Polygon Geofencing

Everyone’s talking about “location intelligence,” a global market worth about $19 billion in 2024. Location intelligence uses geographic data and information to gain insights and make informed decisions regarding your supply chain, logistics, and transportation operations. The emphasis on location intelligence won’t go anywhere, as this market is expected to grow to more than $85 billion over the next decade.

We’re never 100% sure what challenges lurk on the horizon across the supply chain and logistics landscape, though this Flock Freight webinar did offer some prescient predictions for 2024. What we can be sure of is that supply chain stakeholders who establish location intelligence will be poised to thrive — no matter what the future holds.

At Kestrel Insights, we offer automated polygon geofencing solutions that can play a huge role in helping your organization establish location intelligence. Get in touch with us to learn more about our geofencing solutions (and the platforms they’re natively available in), and continue reading to learn more about what’s happening around the industry right now.

Protecting Your People and Assets When Weather Strikes

Hurricane season is in full swing in North America, with twin storms coming ashore in just a 72-hour timespan. Whereas we used to think of hurricanes as causing damage along only coastal areas, Hurricane Helene wreaked havoc deep into the U.S. Southeast in September. For organizations that have people and assets in the path of hurricanes and other significant weather events, location intelligence is essential to protection. Location intelligence to this degree can give you the ability to quickly respond to changing conditions so that you can secure your people and assets.

Connecting the Dots With Modern Technology

As technology takes over and transforms almost all industries, it’s becoming harder and harder to survive in the trucking space without digital transformation. Transport Topics recently wrote about how “technology connects the dots for carriers,” including the use of telematics systems and ELDs. At Kestrel Insights, we believe in the power of these technologies, and we’re committed to expanding their benefit to trucking companies by building native integrations.

You can now use Kestrel Insights’ advanced geofencing solutions through platforms like project44, Samsara, Motive, and others. Integrations like these supercharge your existing systems and help maximize your return on investment.

Controlling Private Fleet Costs

It’s getting more expensive to manage a private fleet with each passing year. Private fleets became more popular during the pandemic as organizations started to “rethink their transportation strategies,” as Supply Chain Brain put it. Now that inflation has taken center stage and costs have started to spiral, private fleet managers are looking for ways to transform their transportation assets into differentiators and overall success factors.

As organizations are looking to get more value out of their private fleets, many are turning to Kestrel Insights to geofence specific points of interest (POIs). There are numerous use cases for POI geofencing, including geofencing maintenance areas, to better understand the volume of visits and time spent on each visit. Organizations are also geofencing no-go zones like bars and adult clubs to minimize risk and liability, as well as rest stops to better understand downtime while on the road.

The Power of Integrations in B2B SaaS

B2B SaaS integrations are growing in importance, not just in the supply chain and logistics space but across all industries. These integrations enable businesses to establish a single source of truth, customize their technologies to meet unique needs, and get the ROI they expect from tech investments. As DevPro Journal wrote, integrations “provide greater value by enhancing workflow efficiency and data consistency across an organization’s tech stack.”

At Kestrel Insights, we believe in the power of integrations, which is why we use open APIs to build our solutions into the leading platforms in our industry. If you’re interested in using our automated polygon geofencing through your organization’s primary platform, get in touch with us.

Build an Ecosystem That Delivers ROI

Speaking of ROI, CFOs right now are under immense pressure to get a return for investments in corporate tech stacks. At a time when interest rates are still high and venture capital is hard to come by, all companies are looking for savings and value wherever they can find them. If you can turn your primary platform into an ecosystem of tools through native integrations, your organization will be better positioned to enjoy a return on its investment in technology.

Location Intelligence With Geofencing From Kestrel Insights

If you need location intelligence to better manage your supply chain, logistics, or transportation operations, add Kestrel Insights’s automated polygon geofencing solutions to your tech stack. Our geofencing tools improve upon circular and manually drawn approaches to geofencing, delivering the precision you need to make decisions with confidence. Contact us to get started.

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